IntroductionMaison de Bonneterie offers fashion to a number of department stores for a wide target. Through a CLP programme she wants customers to collect credit points. Every purchase results in an amount of points which implies a discount for the customer. |
GoalMaison de Bonneterie wanted to achieve the following goal with the CLP programme:
- improve communication in the CLP traject creating a better customer relation;
- improve service towards customers by offering customer information to sales representatives;
- improve and reward customer loyalty.
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ProcessTo meet the set goal, Datacon has focused on the following (technical) aspects by analysis:
- A link is needed between the back office and the web (Navision). Customer information on the website is at least one day old;
- Through a Simple Object Access Protocol (SOAP) interface a generic method for addressing data is implemented. This SOAP interface is addressed to by a third party for CLP and is also used in a new project;
- Roughly speaking, two groups are identified. On one hand customers will have access to the application. On the other hand a secured part of the application will be used by customer service staff.
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ResultsThe application, of which the front-end and Content Management System were supplied by Hippo, has met the following standards:
- At the checkout it is possible to get instant information credit savings and purchase history through the CMS and SOAP interface to the central application;
- Communication in the CLP traject has increased by using the internet. Customers have access to their current account and purchase information;
- Possibility to integrate future Bonneterie Visa card.
Besides this, addressing existing customers after implementation resulted in a great number of subscriptions (40.000 active users in January 2005). The information from CLP started to serve as a source for the Business Intelligence solution at Maison de Bonneterie. |
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Visit the CLP programme online
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